Why Tinynosh
It's time for more than applesauce in a pouch.
The baby food aisle has a nutrition problem, a packaging problem, and a transparency problem. Most brands aren't addressing them. Here's what we mean.
1Nutrition
Most baby food isn't as good as it looks.
Cute packaging often doesn't translate into great nutrition. 60% of US baby foods evaluated in a recent study failed to meet WHO nutritional guidelines.
"No added sugar" is printed on nearly every pouch, but fruit-only recipes mean most pouches are loaded with sugar from purees. Researchers in the UK found that some baby food pouches contain more sugar per ounce than cola. Under FDA rules, these sugars don't count as "added," so the label looks clean while the sugar content tells a different story.
2Packaging
But it gets worse. Let's talk about the packaging itself.
Almost all baby food today comes in flexible plastic pouches or plastic containers. When plastic is heated, stored, or squeezed, it sheds chemical compounds into whatever it touches. Phthalates. Bisphenols. Microplastics. These aren't theoretical risks. They've been detected in baby food pouches, and many are associated with endocrine disruption and developmental harm.
And babies are the most exposed. Pound for pound, infants consume far more food relative to their body weight than adults, with developing organs and a limited ability to metabolize what they take in. Researchers at NYU found that infant stool contained over ten times the concentration of certain types of microplastics found in adults.
3Transparency
So who's checking? Almost nobody.
Virtually no brand regularly publishes testing data for plastic chemicals like phthalates, bisphenols, or microplastics. Most baby food brands test for the bare minimum that's legally required, that is four heavy metals. And even that is only required in a handful of states, after years of pressure from consumer advocacy groups.
Many brands who test make it hard to access results according to a Consumer Reports evaluation of 39 brands. More than half require you to enter UPC codes, lot numbers, or best-by dates. Some had no results posted at all. The California Attorney General had to send enforcement letters reminding companies to comply.
The bar is on the floor, and most brands are still tripping over it.
The Tinynosh Difference
We decided to make baby food. The hard way.
Glass packaging, not plastic.
Every Tinynosh product comes in a glass jar that won't leach the plastic-associated chemicals found in pouches: phthalates, bisphenols, and microplastics. Not when heated, not when stored. We source PVC-free lids from Europe because no US supplier met our standards to minimize the risk of plastic chemical leaching from the caps.
Monthly testing. For everything.
We conduct monthly testing through an ISO-17025 accredited third-party lab across more than 200 analytes: heavy metals, phthalates, bisphenols, pesticides, and glyphosate. If we find elevated levels in raw ingredients, we swap them before they reach a jar.
Published results. No lot codes required.
Every test result is on our website and accessible through a QR code on the jar. No batch number or lot code required. You don't even have to buy our product to see our test results.
Whole-food recipes, not just fruit puree.
Every recipe is developed with pediatric nutritionists to deliver balanced nutrition, not just fruit sugar.
Better baby food exists.
It just wasn't available yet.
Tinynosh is launching soon. Join the waitlist to be first to know.
Join the Waitlist